Job Title: Digital Marketer

Job Summary

We are looking for a creative, data-driven, and results-oriented Digital Marketer to join our team. The ideal candidate will be responsible for planning, implementing, and optimizing digital marketing campaigns that increase brand awareness, generate leads, and drive online sales. This role requires a strong understanding of digital marketing channels, analytics, and current industry trends.

Key Responsibilities

• Develop and execute digital marketing strategies across multiple online channels.
• Manage and optimize paid advertising campaigns (Google Ads, Meta Ads, LinkedIn Ads, etc.).
• Create and manage social media content and campaigns.
• Plan and execute email marketing campaigns to engage customers and generate leads.
• Improve website performance through Search Engine Optimization (SEO).
• Monitor and analyze website traffic using tools such as Google Analytics.
• Conduct keyword research and implement Search Engine Marketing (SEM) strategies.
• Collaborate with designers, content creators, and sales teams to produce effective marketing materials.
• Track campaign performance, prepare reports, and recommend improvements based on data.
• Stay up to date with the latest digital marketing trends, tools, and best practices.

Required Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 2+ years of experience in digital marketing or a similar role.
• Experience managing Google Ads and social media advertising campaigns.
• Knowledge of SEO, SEM, email marketing, and content marketing.
• Proficiency with Google Analytics, Google Search Console, and other marketing tools.
• Strong analytical and problem-solving skills.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects and meet deadlines.

Preferred Qualifications

• Google Ads, Google Analytics, or Meta Blueprint certifications.
• Experience with CRM and marketing automation platforms.
• Knowledge of WordPress or other content management systems.
• Basic graphic design or video editing skills.

Key Skills

• Digital Marketing Strategy
• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM)
• Social Media Marketing
• Pay-Per-Click (PPC) Advertising
• Email Marketing
• Content Marketing
• Google Analytics
• Data Analysis and Reporting
• Campaign Management
• Communication and Collaboration
• Time Management

Benefits

• Competitive salary
• Performance-based bonuses
• Professional development opportunities
• Flexible work environment
• Paid leave and holidays
• Health and wellness benefits (where applicable)

Work Location

On-site / Hybrid / Remote (depending on company policy)

Employment Type

Full-time